Marketing software is a technology-based solution that assists firms in their marketing operations and processes. This type of software usually comes with a set of tools that aid in the more efficient execution of advertising campaigns. To make the best out of this software you need nothing but a good quality laptop and stable connection from good internet service providers.
The many benefits of marketing software solutions providers can help businesses of any size or industry. These technologies not only help workers to make optimum use of corporate resources but also automate time-consuming processes, resulting in productivity and time savings. In addition, marketing platforms are vital in helping businesses increase their market reach and allowing them to focus on more important issues.
List of Best Marketing Software
1) Marketo
Marketo is one of the most well-known and well-known marketing automation firms, making it simple to create and manage marketing campaigns. Marketo has all the tools that marketers need, including inbound marketing automation, lead management, social media marketing, sales management dashboards, and analytics. The company produced $58.4 million in revenue in 2012 and was recently listed on the NASDAQ.
2) Vocus
Vocus is a leading cloud-based marketing platform that makes it easier for marketers to reach out to customers via social media and other online media channels, which helps with customer acquisition and retention. Vocus provides a comprehensive set of tools that include social media marketing, search marketing, email marketing, and successful public relations. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.
3) HubSpot
HubSpot provides a robust inbound marketing solution that is more targeted and successful than traditional marketing tactics that sometimes annoy customers. People adore and respond to a variety of marketing apps, including tools for blogging, social media, lead management, and even marketing analytics. The startup, which was founded in 2006, raised $35 million.
4) Yesware
Yesware is an email platform that helps salespeople manage and track their emails, allowing them to complete more deals. The software keeps track of email openings, delivers in-email analytics, and user interaction data. Yesware integrates with CRMs like Salesforce, Microsoft Dynamics, and Oracle CRM to save time and improve efficiency. Yesware, a firm to watch this year, raised $4 million less than a year after its original seed fundraising round.
5) Sailthru
Sailthru’s goal is to boost user engagement and conversion by providing marketers with smart data that allows them to better understand and respond to people in real-time. This results in a more personalized user experience, such as targeted emails or a homepage suited to a user’s preferences. Business Insider and AOL are among Sailthru’s clients. Among them are the Huffington Post and Newsweek. The company recently raised $19 million in funding.
6) Optimove
The retention automation tool from Optimove uses proprietary customer modeling technologies to help online marketers get the most out of every customer. The program helps Internet firms convert more leads, increase consumer engagement and spending, reduce churn, and reclaim lost customers. Optimove assists companies like GetTaxi and Conduit in better understanding their clients and increasing revenue by influencing customer behavior with relevant, personalized offers and incentives.
How do these tools help?
-
Saving Money
It is less expensive to purchase a single solution than to purchase multiple devices that perform the same function. You have to invest in different tools for email marketing, sales automation, customer relationship management, and analytics, to mention a few, to achieve all the functions a sales and marketing software platform offers. It all adds up, especially if you have a large workforce and are paying a monthly fee for each user.
-
Freeing Up Time
By consolidating your tools into a single development team platform, you can avoid wasting time on inconsistent integrations or time-consuming tasks like upgrading client files and transferring data between platforms. In other words, adopting an all-in-one sales and marketing solution helps users focus more time on activities with the highest return on investment.
-
Improving Lead Quality
One of the most effective strategies for increasing the quality of your B2B leads is to get your sales and marketing teams to agree on what constitutes a qualified lead, how the quality should be monitored, and both to keep the connection going.
-
Building Trust
Using sales and marketing tools to coordinate your team builds trust among your customers by offering a coherent message throughout the buyer’s journey
It’s impossible to construct a conclusive list of the “best” marketing automation software. The truth is that there are hundreds of possibilities, and each solution is tailored to meet the demands of a given marketer. Choosing the appropriate software is never easy, so think about everything before you make a selection.