In 2021, firearms sales in the United States totaled 10.8 million units. This increase of 2% from the previous year is projected to continue increasing in the coming years. This increase is twofold: first, the number of Americans who own firearms is on the rise (currently at 36%), and second, concerns about personal safety and national security are higher than ever.
According to the National Shooting Sports Foundation, firearms sales tend to peak following mass shootings as people become increasingly concerned about safety. In the wake of tragedies such as the Sandy Hook Elementary School shooting in 2012 and the Las Vegas shooting in 2017, there has been a surge in sales of firearms and ammunition as people look to protect themselves and their families.
The trend of increasing firearms sales is likely to continue in the coming years as America becomes an increasingly polarized society. With more and more Americans taking up arms, starting a firearms dealership has the potential to be a very successful business venture.
However, investments in certain areas will be more vital in the firearms shop than in other businesses. Here are a few things you should invest in when opening a firearms store:
Security
Firearms are dangerous products and must get handled with care. A firearms store is a potential target for burglars looking to score quick and easy money. Investing in a comprehensive security system is essential to deter would-be criminals.
This system should include an alarm system, cameras, and motion sensors. Consider hiring armed security guards to patrol the premises.
However, those systems might not be enough to deter determined criminals significantly. Having a safe room where employees can take shelter during a break-in is also essential. This room should get stocked with food, water, and first-aid kits.
It would be better if your security system is intimidating enough to make potential burglars think twice about robbing your store. Every firearm should also be inside a locked bulletproof case to ensure that only authorized personnel can handle them.
Insurance
When selling firearms, you are dealing with a high-risk product. This means that your insurance premiums will be higher than for other types of businesses. Shop around for the best coverage, and don’t skimp on this necessary expense.
You will need liability insurance to protect your business if someone gets injured with a firearm purchased from your store. Your policy should cover both bodily injury and property damage.
Product Liability Insurance is also essential as it will protect you if a customer suffers an injury due to a defective firearm. Remember, even if you did not manufacture the gun, you could still get held liable if it malfunctions and hurts someone. Partnering with a reliable firearms insurance business should help you get the right coverage for your needs.
Training
All employees handling firearms in your store must receive proper training. They should know how to manage, clean, and store firearms safely. They should also be familiar with the different types of guns available to offer expert advice to customers.
It would help if you considered sending your employees to a certified firearms safety course. Many courses are offered online, making them more convenient and less expensive. Once your employees have completed the course, they can provide a certificate of completion to customers, which will instill confidence in your business.
In addition to employee training, you should also have a security plan in an active shooter situation. This plan should be reviewed and updated regularly. Employees should know where and what to do if an active shooter enters the premises.
Advertising
Of course, every business needs to advertise to attract customers. Traditional methods, such as print ads, radio, and TV spots, can be effective. But with the rise of social media, it’s more important than ever to have an online presence.
When promoting your firearms store online, following all the rules and regulations regarding firearms advertising is essential. You don’t want to get in trouble with the law or lose your social media platform because you didn’t adhere to the guidelines.
The best way to market your store is by creating informative blog posts and videos about firearms safety and tips for choosing the right gun. You can also use social media platforms like Facebook and Twitter to drive your website and blog traffic.
However, most channels have rules and regulations that you need to follow. For example, Facebook prohibits the sale of firearms, so you can’t use this platform for marketing your store directly. You can, however, use it to drive traffic to your website or blog.
When advertising online, always avoid caution and consult with an attorney familiar with firearms law before proceeding.
Final Thoughts
If you’re thinking about opening a firearms store, there are some things you need to do to ensure its success:
- Make sure you have the proper licenses and permits.
- Invest in a comprehensive security system.
- Get insurance coverage for your business.
- Provide employee training on how to handle firearms safely.
- Create an online presence for your store.
- Always follow the rules and regulations regarding firearms advertising.
By taking these steps, you’ll be well on opening a successful firearms store.